Los ntawm cov yeeb yaj kiab uas nrov tshaj plaws rau kev luam tawm ntawm cov cim pin-up qauv, koj tuaj yeem pom vintage pleev ib ncig ze li ntawm txhua lub ces kaum koj saib. Raws li vintage enthusiasts paub, ib qho ntawm txoj hauv kev yooj yim tshaj plaws kom zoo li lub sijhawm dhau los yog los puag cov qauv pleev thiab cov khoom siv uas tib neeg siv nyob rau lub sijhawm ntawd. Ua tib zoo saib ob peb lub vintage pleev xim zoo tshaj plaws, lawv zoo li lub ntsej muag ntawm yav dhau los, thiab ua li cas lawv tseem ci niaj hnub no.
Thawj Wave of Makeup Brands
Kev lag luam kev zoo nkauj yeej tawg thaum ntxov 20thcentury. Qhov nrov ntawm Hollywood cov yeeb yaj kiab thiab cov hnub qub ua yeeb yaj kiab tau ua haujlwm ua ke nrog kev tawm tsam loj hlob ntawm lub sijhawm interwar los tsim kev xav tau rau cov npe zoo nkauj los nthuav lawv cov khoom catalogs. Muab hais tias, ntawm nws lub siab, pleev yog qhov kev tshawb fawb, chemists thoob plaws ntiaj teb tau pib tsim lawv tus kheej cov kev daws teeb meem txhua hnub thiab tsim thawj lub npe pleev xim thoob plaws. Tshawb nrhiav tsis tau tsuas yog cov npe loj, tab sis kuj yog qee qhov vintage pleev cov khoom uas ua rau muaj kev cuam tshuam. Ntau yam ntawm cov khoom tsim kho kom zoo nkauj los ntawm thawj lub npe tau cuam tshuam lub ntiaj teb kev zoo nkauj raws li peb paub niaj hnub no.
Max Factor
Max Factor yog ib tug kws pleev xim thiab kws ua haujlwm uas yug hauv tebchaws Poland xyoo 1877 thiab tau tsiv teb tsaws chaw rau Tebchaws Meskas xyoo 1904, coj nws cov khoom siv tes ua zoo nkauj rau lub Ntiaj Teb Kev Ncaj Ncees tib lub xyoo. Txawm hais tias nws lub tuam txhab pleev xim tau pib hauv xyoo 1909, nws tsis yog txog xyoo 1914 uas nws tau los ua lub npe tsev neeg. Qhov xwm txheej tau txhim kho rau cov xim pleev xim siv los ua cov yeeb yaj kiab tseem ceeb rau qhov screen; Flexile Greasepaint yog thawj zaug ntawm ntau qhov kev tsim kho tshiab uas Factor tso tawm los tos cov neeg tuaj saib. Sai sai, Factor tau los ua tus pleev pleev xim rau cov hnub qub thiab pab cov yeeb yaj kiab studios tsim lawv lub hnub qub, xws li thaum Factor dyed Jean Harlow qhov tsaus nti platinum blonde. Tshawb xyuas qee lub tuam txhab lwm cov khoom lag luam vintage zoo nkauj, qee qhov koj tseem tuaj yeem yuav.
- Cov Ntsiab Cai Xim Xim - Qhov no yog ib qho kev tsim tawm hauv xyoo 1918 los sib koom ua ke pleev xim rau poj niam cov plaub hau, qhov muag, thiab xim tawv nqaij.
- Makeup raws li ib lo lus - Lub tuam txhab qhia lo lus pleev nyob rau hauv 1920.
- Erace - Qhov no yog thawj daim npog muag muag rau cov neeg siv khoom nruab nrab thaum nws tawm xyoo 1954.
- Mascara Wands - Xyoo 1958, Factor yog thawj zaug hloov daim ntawv thov mascara los ntawm kev siv txhuam hniav kom muaj kev ua tib zoo tsim cov pleev wand.
Elizabeth Arden
Elizabeth Arden yog lwm lub tuam txhab tsim los ntawm Elizabeth Arden (yug Florence Nightingale Graham) xyoo 1910. Nws muag nws cov khoom los ntawm Red Door salon ntawm Fifth Avenue rau cov socialites, suffragettes, thiab cov poj niam ua hauj lwm ntawm New York City. Ib tug kws tshaj lij muag khoom thiab tus tsim tawm tshiab, Arden lub tuam txhab yog qhov zoo tshaj plaws-paub rau nws cov lipstick ntxoov ntxoo uas tau adorned poj niam daim di ncauj ntawm lub sijhawm tseem ceeb hauv keeb kwm. Piv txwv li, suffragettes tau muab nws daim di ncauj liab nto moo ua ib nqe lus rau poj niam emancipation, thiab nws tau pib lub ntsej muag pleev xim tshiab thaum Ntiaj Teb Tsov Rog II hu ua V rau yeej. Cov no yog qee qhov zoo tshaj plaws vintage pleev cov khoom thiab kev tsim kho tshiab raws li lub tuam txhab lub vev xaib; Koj tseem tuaj yeem yuav Elizabeth Arden cov khoom pleev thiab cov tshuaj tsw qab hnub no.
- Makeover - Arden tsim lub tswv yim ntawm kev hloov pauv tag nrho 'makeover,' uas tau mus nrog nws txoj kev ntseeg hauv lub tswvyim ntawm Total Beauty.
- Travel-Size - Txhua leej txhua tus yuav nyob qhov twg yam tsis muaj cov khoom zoo nkauj mus ncig, uas lub tuam txhab Elizabeth Arden thawj coj los rau ntiaj teb?
- Eight Hour Cream - Tsuas yog ib qho piv txwv ntawm yuav ua li cas cov khoom pleev xim laus tau sawv lub sijhawm sim, lub npe Eight Hour cream (tseem muag niaj hnub no) tuaj yeem moisturize, duab plaub hau, thiab ntxiv ci rau ntawm daim tawv nqaij.
Lub Tuam Txhab Maybelline
Cov neeg siv khoom thiab cov thawj coj hauv kev lag luam niaj hnub no xav txog Maybelline cov tshuaj pleev ib ce uas tsis muaj nqi. Chicago chemist Thomas Williams thawj zaug xeeb lub tuam txhab nyob rau hauv 1913 tom qab nws tus muam, Maybel, ntse siv nws cov khoom los txhim kho nws cov yam ntxwv thiab ruaj ntseg txoj kev sib yuav uas nws tab tom nrhiav nyob rau hauv 1915. Ceev ceev, lub tuam txhab Maybelline tau los ua ib tug thoob ntiaj teb cov tshuaj pleev ib ce loj heev, thiab koj tuaj yeem pom. nws cov phiaj xwm tshaj tawm hauv yuav luag txhua cov ntawv xov xwm vintage muaj. Muab nws tus nqi pheej yig, Maybelline tau nyob twj ywm ib lub tuam txhab tshuaj pleev ib ce muaj txiaj ntsig ntau tshaj li ib puas xyoo. Nov yog qee lub tuam txhab cov khoom lag luam nrov tshaj plaws hauv nws 100+ xyoo hauv kev lag luam.
- Maybelline ncuav mog qab zib Mascara - Cov khoom no thaum ntxov tuaj nyob rau hauv ib lub tin thiab tau thov nrog txhuam.
- Maybelline Great Lash Mascara - Lub raj mis ntsuab thiab paj yeeb no yuav dhau los ua ib qho ntawm cov mascaras nrov tshaj plaws rau cov hluas thiab cov hluas thaum nruab nrab xyoo pua.
- Fluid Eyeliner - Maybelline pib qhia qhov muag pleev qhov muag tsis pom kev nyob rau xyoo 1925, thiab lawv cov eyeliner waterproof tau los ua ib yam khoom nrov.
Vintage Makeup Brands That Take the '60s and '70s by Cua daj
Los ntawm nruab nrab-20thcentury, pleev yog ib qho kev qhia txog poj niam thiab kev coj noj coj ua. Cov khoom lag luam uas tau tsim nyob rau xyoo no tau nrhiav kev txhais lawv tus kheej thaum muaj ntau pua lub tuam txhab tshuaj pleev ib ce nyob rau hauv lub neej, uas ua rau cov tuam txhab kev pabcuam niche pab pawg thiab xav tau.
CoverGirl
Keeb kwm ntawm lub siab ntawm lub tuam txhab saib xyuas tawv nqaij keeb kwm, Noxzema, CoverGirl yog thawj zaug tsim tawm hauv xyoo 1960. Lub tuam txhab uas tsim cov hauv paus, nias hmoov, thiab blushes siv cov khoom xyaw ntawm daim tawv nqaij uas tau raug kuaj hauv Noxzema daim tawv nqaij cream. Cov kab mob bactericides no (tshwj xeeb uas tawm tsam cov kab mob ntawm daim tawv nqaij) tso cai rau lub tuam txhab ua lag luam nws tus kheej ua thawj lub npe pleev xim hauv Tebchaws Meskas kom koom nrog kev tu tawv nqaij rau hauv nws cov khoom. Raws li nrog Maybelline, CoverGirl tau ruaj nws lub npe nyob rau hauv lub ntiaj teb tshuaj pleev ib ce raws li ib tug lucrative, pheej yig pleev hom. Qee qhov tseem ceeb ntawm CoverGirl keeb kwm suav nrog:
- Kua Makeup thiab Pressed Powder - Muaj nyob rau hauv peb qhov ntxoov ntxoo, lub hom phiaj los ntawm cov khoom siv ntsej muag, tsim los npog qhov tsis zoo, tab sis ua kom zoo rau daim tawv nqaij.
- CoverGirl Lipstick - Keeb kwm qhia hauv yim ntxoov, CoverGirl lipsticks tau tshaj tawm tias "Glamour uas zoo rau koj daim di ncauj!"
- Npe npe ua qauv nyob rau hauv Advertising - CoverGirl yog ib tug ntawm cov thawj kev zoo nkauj hom siv zoo-paub qauv los pab tshaj tawm nws cov khoom.
Benefit Cosmetics
Cov menyuam ntxaib Midwestern, Jean thiab Jane Ford, tau tsiv mus rau San Francisco thiab pib lub khw muag pleev hauv lub nroog Lub Hom Phiaj Cheeb Tsam hauv xyoo 1976. Tsuas yog ib xyoos tau qhib, ib tus kws ua yeeb yam hauv zos tau thov cov menyuam ntxaib los tsim lub txiv mis. Hmo ntawd, cov menyuam ntxaib tau npau taws cov paj ntoo thiab muag tus neeg seev cev no "rose tint" uas yuav dhau los ua Benefit Cosmetic lub ntsej muag thiab daim di ncauj, Benetint. Lub tuam txhab loj dua li ntawm 20th xyoo pua, thiab cov khoom kim heev titan, LVMH, tau yuav nws xyoo 1999. Koj tseem tuaj yeem yuav cov khoom muaj txiaj ntsig hnub no, thiab Benetint tam sim no muag rau ib ncig ntawm $ 30. Ntxiv nrog rau cov khoom lag luam hero Benetint, lub tuam txhab tseem paub txog:
- Lip Plump - Txawm hais tias Max Factor tau txais txiaj ntsig los ntawm kev tsim thawj daim di ncauj gloss, Kev Pabcuam pib di ncauj plumping gloss, Lip Plump, hauv 80s.
- Quick-Fix Products - Zoo li lawv thawj daim di ncauj thiab ob sab plhu, Cov txiaj ntsig tau txais lub tswv yim ntawm kev kho cov khoom zoo nkauj sai.
Fashion Fair Cosmetics
Keeb kwm, kev lag luam pleev thiab kev zoo nkauj tau raug kev ntxub ntxaug rau cov neeg ntawm cov xim, thiab feem ntau cov khoom pleev xim thaum ntxov tsuas yog tsim cov khoom kom haum rau cov tawv nqaij dawb. Eunice Johnson, tus tsim ntawm Ebony Fashion Fair mus ncig ua yeeb yam, thiab nws tus txiv John H. Johnson, lub siab qab ntawm Ebony thiab Jet magazine, tau sib koom ua ke los tsim cov tshuaj pleev ib ce uas haum rau lawv cov qauv tawv nqaij. Fashion Fair Cosmetics tau tsim nyob rau xyoo 1973 thiab tau siv sijhawm ntau xyoo los tsim cov khoom lag luam rau cov poj niam dub uas lwm cov kab pleev xim muaj keeb kwm ua tsis tiav. Hauv Fashion Fair keeb kwm, qee cov khoom lag luam nrov tshaj plaws kev zoo nkauj suav nrog:
- Foundation - Lub tuam txhab tau ua haujlwm nrog cov kws tshuaj los tsim ntau yam ntxoov ntxoo kom zoo nkauj thiab phim cov tawv nqaij sib txawv.
- Compacts - Cov poj niam ntawm txhua lub suab tawv nqaij tuaj yeem muaj qhov sib txuam nrog qhov ntxoov ntxoo kom haum rau nws ua tsaug rau classic paj yeeb hmoov compacts Fashion Fair tsim.
- Lipstick - Qee qhov Fashion Fair's lipstick ntxoov, xws li Chocolate Raspberry, tau los ua lub cim hauv lub ntiaj teb pleev.
Sau Vintage Makeup thiab Beauty Products
Nyob ntawm cov tshuaj pleev ib ce nws tus kheej, cov khoom pleev xim tuaj yeem nyob txhua qhov chaw ntawm ob peb lub hlis mus txog ob xyoos. Muab lub txee lub neej luv luv, vintage tshuaj pleev ib ce yuav tsum tsis txhob siv rau ntawm lub ntsej muag; Txawm li cas los xij, lawv ua cov khoom zoo nkauj. Txij li feem ntau ntawm cov khoom vintage cosmetic koj yuav pom kev muag khoom yog cov neeg taug kev, vintage compacts, thiab tsom iav, nrhiav qhov tseeb vintage pleev nws tus kheej tuaj yeem yog txheej txheem nyuaj. Interestingly, vintage pleev khw muag khoom rau feem ntau txog tib tus nqi li niaj hnub pleev, tab sis koj tuaj yeem nrhiav lwm txoj hauv kev rau vintage pleev hauv vintage-inspired khoom los ntawm cov tuam txhab xws li Bésame Cosmetics thiab Pretty Vulgar. Txawm hais tias koj txaus siab rau tus ntxhais zoo nkauj, 1950s pleev, lossis txawm tias disco-era pleev xim, muaj kev xaiv tsis muaj kev txwv hauv cov tsev kawm qub pleev kom txhawb nqa. Tau txais cov tswv yim los ntawm cov npe pleev xim qub thiab tau txais qhov zoo li koj xav tau nrog cov khoom siv niaj hnub uas tau cuam tshuam los ntawm yav dhau los.
Vintage Makeup Brands and Cosmetics Today
Txawm tias tsis yog daim ntawv teev tag nrho, cov tuam txhab uas teev saum toj no sawv tawm hauv keeb kwm ntawm kev lag luam kev zoo nkauj; lawv yog qee qhov zoo tshaj plaws thiab qub tshaj plaws pleev hom hauv ntiaj teb. Muaj qee qhov kev sib cav txog qhov tseeb uas lub tuam txhab tau txais daim ntawv thov rau lub tuam txhab pleev xim laus tshaj plaws, tab sis Shiseido feem ntau tau txais txiaj ntsig nrog qhov ua tiav ua tsaug rau nws hnub tsim xyoo 1872. Tsis xav tsis thoob, kev lag luam tshuaj pleev ib ce tam sim no yog kev lag luam ntau txhiab daus las, thiab ntau cov khoom lag luam uas tib neeg hnav ntawm lawv lub ntsej muag niaj hnub no tsuas yog kev kho dua tshiab ntawm kev tsim kho tshiab dhau los ua los ntawm cov tuam txhab keeb kwm zoo li cov npe saum toj no. Yog li ntawd, thaum koj mus muab tso rau ntawm koj nyiam lipstick ntxoov ntxoo los yog cov highlighter tshiab, xav txog cov vintage pleev hom thiab yuav ua li cas lawv innovation tau pab pleev kom ntau inclusive, economical, thiab yooj yim-rau-apply.
