Tsa koj tes yog koj tau yuav ib yam khoom xwb vim daim ntawv hais tias nws yog eco-friendly (Kuv tsa kuv tus kheej). Nws zoo siab tias peb tab tom pab ib puag ncig los ntawm kev siv cov khoom peb xav tias muaj kev ruaj ntseg.
Hmoov tsis zoo, kev ruaj khov tau dhau los ua cov cuab yeej lag luam uas cov tuam txhab siv los ntes cov neeg muaj lub siab xav mus yuav lawv cov khoom tsis muaj txiaj ntsig - ib lub tswv yim uas hu ua greenwashing. Tshawb nrhiav cov piv txwv ntawm kev ntxuav dej ntsuab thiab yuav ua li cas pom lawv kom koj tuaj yeem xaiv cov kev paub ntau ntxiv.
Greenwashing yog dab tsi thiab Nws cuam tshuam rau koj li cas?
Greenwashing yog ib qho kev tshaj tawm kev tshaj tawm uas cov tuam txhab thov lawv cov khoom lag luam zoo ib puag ncig yam tsis muaj pov thawj tsim nyog los ua pov thawj nws. Ntawm qhov one hand, greenwashing lub xub ntiag qhia txog kev hloov pauv tseem ceeb hauv kab lis kev cai uas tib neeg xav yuav cov khoom lag luam zoo rau ib puag ncig - yog vim li cas cov tuam txhab xav ua kom lawv cov khoom zoo li eco-friendly li sai tau.
Ntawm qhov tod tes, thaum koj poob rau qhov kev dag ntxias no, koj siv nyiaj rau cov khoom uas tsis ruaj khov raws li lawv thov. Thiab koj cov nyiaj yuav mus rau cov tuam txhab uas tsis txhawb cov teeb meem koj xav muab koj cov nyiaj rau.
Nyob hauv peev, peev (aka koj cov nyiaj) yog koj lub hom phiaj tseem ceeb ntawm lub hwj chim. Muab cov peev - lub zog ntawd - rau cov koom haum uas koj xav tias txhawb nqa koj lub hom phiaj tsuas yog ua rau koj xav txhawb nqa xwb.
Greenwashing Piv txwv: Tsis muaj pov thawj
Muaj cov piv txwv tsis kawg ntawm kev ntxuav zaub ntsuab hauv khw, tshwj xeeb tshaj yog vim kev lag luam tactics yeej ib txwm hloov. Ib qho piv txwv yog kev thov uas tsis muaj pov thawj.
Feem ntau qhov no tshwm sim raws li cov kev txheeb cais, xws li "pob nrog 70% ntau dua cov khoom siv rov qab" lossis "50% tsawg dua yas." Cov ntawv thov no yeej tsis muaj cov lus qhia hauv qab lossis siv cov kev tshawb fawb / xovxwm tso tawm uas koj tuaj yeem xa rov qab los xyuas lawv.
Yog koj pom daim ntawv thov nug koj tus kheej, "70% ntau dua cov khoom siv dua li cas?" Yog tias nws tsis paub meej tias lub tuam txhab muab piv rau lawv cov khoom li cas, yuav muaj feem cuam tshuam rau nws yog Greenwashing.
Greenwashing Piv txwv: Environmental Buzzwords
Yog tias koj tau nqis peev rau ib puag ncig kev ncaj ncees thiab ua haujlwm kom txo qis qhov cuam tshuam ntawm kev hloov pauv huab cua, ces koj paub txog cov lus ntawm ib puag ncig. Cov lus zoo li eco-friendly, sustainable, non-toxic, organic, thiab lwm yam yog tag nrho cov lus uas tuam txhab uas muag yuav muab pov ib ncig uas yuav lob ib tug buyer lub xim.
Yog tias koj tab tom saib ntawm lub txee ntawm peb lub npe sib txawv ntawm cov khoom lag luam thiab koj tau nyeem txhua daim ntawv lo, koj tuaj yeem yuav cov khoom lag luam nrog cov ntawv lo uas hais txog cov lus buzzwords ib puag ncig uas tsis hais txog kev siv zog ib puag ncig tag nrho, txawm tias tsis muaj cov ntaub ntawv tshwj xeeb uas tau teev tseg los thaub qab cov lus thov.
Nrhiav cov ntawv pov thawj thiab lwm yam ntaub ntawv uas muab pov thawj ntawm tej kev lag luam buzzwords chaw tsim tshuaj paus siv.
Greenwashing Piv txwv: False Representation
Tsis yog txhua lub tuam txhab muaj lub hom phiaj siv cov tshuaj ntxuav tais diav. Qee tus yuav tsis tau xav tias yuav suav nrog cov kev tshawb fawb ntawm lawv cov khoom uas lawv tau ua tiav lossis tsis paub tias lawv yuav tsum tau rov qab cov ntaub ntawv hais txog tus phooj ywg zoo ib puag ncig.
Tab sis lwm tus tab tom qhia tsis tseeb txog lawv qhov kev coj ua ib puag ncig. H&M yog ib rooj plaub tsis ntev los no ntawm hom tshuaj ntsuab no tsis zoo. Lawv tau thov lawv cov khoom lag luam muaj kev ruaj ntseg dua li qhov lawv cov qhab nia ntawm Higg Index qhia. Nws yog qhov ua tsis ncaj ncees uas tau foob hauv chav kawm ntawv foob lawv hauv 2022.
Greenwashed Industries thiab khoom
Vim tias kev ntxhua khaub ncaws tuaj yeem hloov maj mam thaum lub sijhawm, nws tsis tuaj yeem paub txhua zaus nws tau siv. Tab sis, paub txog kev lag luam thiab cov khoom lag luam uas feem ntau siv hauv tuaj yeem pab koj coj kev paub txog txhua qhov kev mus ncig ua lag luam.
Xav seb lawv zoo li lub teeb daj. Tsis muaj kev lav phib xaub tias cov khoom lag luam thiab kev lag luam no siv cov tshuaj ntxuav tais diav, lossis tias koj tab tom ua haujlwm nrog kev tshaj tawm cuav. Tab sis, lawv yog cov npe thiab cov khoom lag luam uas koj yuav tsum nres thiab tshawb xyuas ua ntej muab lawv rau hauv koj lub laub.
Ib tug ob peb ntawm cov kev lag luam loj thiab cov txheej txheem uas kev ntxuav zaub ntsuab yog:
- Textiles
- Tshuaj
- Produce
- Packaging
- Energy
- Kev tsim khoom thiab cov saw hlau
Txawm hais tias nws tsis tuaj yeem sau cov npe tag nrho ntawm cov khoom lag luam uas koj tuaj yeem pom tau ua lag luam siv cov tshuaj ntxuav tais diav, cov no yog qee qhov tseem ceeb ntawm:
- Tshuaj tsuag
- Organic khoom
- Makeup khoom
- Fast-fashion khaub ncaws
- Plastic fwj/ dej fwj
Cov cim qhia ntawm Greenwashing
Nws yog qhov zoo rau kev nkag siab txog kev ntxuav dej ntsuab hauv txoj kev xav, tab sis nws tseem ceeb heev uas koj tau txais qhov nws zoo li hauv kev xyaum. Txawm hais tias nws tsis yooj yim sua kom tsis txhob raug dag los ntawm cov tuam txhab lag luam ntau lab daus las uas tau los nrog cov tswv yim ntse, koj tuaj yeem npaj ntau dua.
Ntawm no yog qee cov cim qhia tias cov khoom yuav raug ntxuav kom ntsuab:
- Muaj cov txheeb cais ib puag ncig ntawm lub ntim uas tsis siv cov ntaub ntawv tshawb fawb.
- Koj pom cov lus tsis meej pem ntawm pob lossis kev tshaj tawm xws li eco-friendly, environmentally friendly, sustainable, biodegradable, thiab natural.
- Ib lub lag luam hloov pauv rau lawv cov kev coj ua uas txhais tau tias tag nrho lawv cov kev coj ua zoo rau ib puag ncig. Aka tsis muaj yas straws lossis tsis muaj hnab yas fad ntawm 2020s.
- Koj pom kev pom zoo tsis meej ntawm ntau pawg ib puag ncig xws li "neeg tsis noj nqaij pom zoo" lossis "cov kws tshawb fawb huab cua pom zoo."
- Lub ntim ntim tau ntim nrog ib puag ncig motifs thiab siv cov xim palette uas tshwm sim los ntawm xwm. Xav paj, vines, nplooj, tsiaj, ntoo, thiab lwm yam.
Koj Ua Li Cas Pom Cov Khoom Siv Tau Zoo?
Kev mus rau tom khw yuav zoo li cov tsiaj qus sab hnub poob, thiab mus rau lub taub hau nrog cov tuam txhab loj no tuaj yeem xav zoo li koj yog Daviv tawm tsam Goliath. Txawm li cas los xij, koj muaj hwj chim ntau dua hauv qhov xwm txheej no ces koj yuav xav.
Ntawm no yog ob peb txoj hauv kev uas koj tuaj yeem tuav koj tus kheej kom tsis txhob poob rau kev ntxhua khaub ncaws thiab kuaj xyuas cov khoom lag luam ruaj khov ua ntej koj yuav lawv.
- Nrhiav ib qho ntawm EPA's ecolabel program labels ntawm cov khoom. Ib daim ntawv lo yog lub teeb xiav lub zog lub hnub qub logo. Cov khoom lag luam no tau lees paub uas tau lees paub los ntawm EPA.
- Nrhiav daim ntawv pov thawj Fair Trade, raws li cov khoom no yuav tsum tau ua raws li cov qauv tsim los ntawm Fair Trade USA nonprofit.
- Nrhiav USDA daim ntawv lo tsis yog lo lus organic xwb.
- Nrhiav daim ntawv lo Tsis-GMO, raws li cov khoom nrog nws raug txheeb xyuas los ntawm Non-GMO Project kom ua tiav GMO-dawb.
- Tshawb xyuas seb cov tuam txhab puas muaj ntawv pov thawj ntsuab ua ntej yuav ib yam ntawm lawv cov khoom. Lub Tsev Qiv Ntawv ntawm Congress muaj cov npe zoo ntawm cov ntawv pov thawj no thiab lawv txhais li cas.
Koj Yuav Tsum Tau Ua Tsis Txaus Siab
Ntshav ntsuab tsis mus qhov twg, tshwj xeeb tshaj yog ntau thiab ntau tus neeg siv zog ua neej nyob ruaj khov. Vim li no, tib txoj hauv kev uas koj tuaj yeem tawm tsam kev tawm tsam ntsuab yog ua kom muaj zog es tsis txhob rov ua haujlwm. Tsis txhob tos kom paub tias lub npe koj tau yuav tau duped koj. Xwb, saib mus rau hauv kev lag luam ruaj khov thiab ntsuab thiab khw los ntawm lawv. Siv sijhawm los xyuas cov ntawv sau thiab nyeem cov khoom koj yuav. Kev noj haus yog huab tais hauv peb lub neej, thiab yam koj haus tau cuam tshuam loj rau qhov kev hloov pauv uas koj xav pom hauv ntiaj teb.
